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"}]}],["$","div",null,{"children":["$","p",null,{"children":"Chaque solution analysée nous permettait d'extraire des opportunités ou des innovations sous-exploitées. Cette méthode nous a constitué un réservoir de plus de 20 opportunités concrètes, prêtes à être recombinées en concepts."}]}],["$","div",null,{"children":["$","p",null,{"children":"Parallèlement, une enquête auprès de 200 utilisateurs sous la forme d’un questionnaire a dévoilé des comportements surprenants :"}]}]]}],["$","div",null,{"className":"w-full bg-[#F5F5F5] flex flex-col gap-16 py-8 tablet:gap-24 tablet:py-10","children":["$","div",null,{"className":"py-12","children":["$","div",null,{"className":"w-full flex flex-col px-[14vw] gap-12 tablet:justify-between tablet:flex-row","children":[["$","div","0",{"className":"","children":["$","div",null,{"className":"flex flex-col gap-2 justify-center items-center text-center","children":[["$","h3",null,{"className":"text-20 font-bold text-primary justify-center whitespace-nowrap","children":"1/3"}],["$","p",null,{"children":"des personnes ne trie jamais ses emails"}]]}]}],["$","div","1",{"className":"","children":["$","div",null,{"className":"flex flex-col gap-2 justify-center items-center text-center","children":[["$","h3",null,{"className":"text-20 font-bold text-primary justify-center whitespace-nowrap","children":"35%"}],["$","p",null,{"children":"jonglent avec au moins 3 boîtes de réception différentes"}]]}]}],["$","div","2",{"className":"","children":["$","div",null,{"className":"flex flex-col gap-2 justify-center items-center text-center","children":[["$","h3",null,{"className":"text-20 font-bold text-primary justify-center whitespace-nowrap","children":"39"}],["$","p",null,{"children":"mails par jour reçu en moyenne pour une personne"}]]}]}]]}]}]}],["$","div",null,{"className":"flex flex-col gap-4 py-4 px-[14vw]","children":[["$","h2",null,{"className":"text-16 font-bold text-primary justify-center whitespace-nowrap","children":"Génération de concepts"}],["$","div",null,{"children":["$","p",null,{"children":"Suivant la méthodologie du design sprint, nous avons appliqué une technique de croisement systématique. Chacun de nos concepts naissaient de la combinaison de quatre types d'opportunités : concurrentielle, usage utilisateur, interfaces homme-machine, et autres innovations émergentes."}]}]]}],["$","div",null,{"className":"w-screen py-16","children":["$","img",null,{"className":"object-contain","src":"/images/google/concept.jpg","alt":"Maquette final","title":"liste des concepts"}]}],["$","div",null,{"className":"flex flex-col gap-4 py-4 px-[14vw]","children":["$","div",null,{"children":["$","p",null,{"children":"Lors de la présentation aux UX designers de Google, leur conseil a été stratégique. Plutôt qu'un concept isolé, ils nous ont orienté vers la fusion de trois d'entre eux (Temp Media, Summary Email, Eco Mail) pour créer une solution plus complète."}]}]}],["$","div",null,{"className":"flex flex-col gap-4 py-4 px-[14vw]","children":[["$","h2",null,{"className":"text-16 font-bold text-primary justify-center whitespace-nowrap","children":"Le concept : Paulownia"}],["$","div",null,{"children":["$","p",null,{"children":"Du nom de l'arbre qui absorbe le plus de CO2 au monde, Paulownia est né de cette fusion d'idées. Notre vision : une messagerie qui s'organise intelligemment tout en réduisant son empreinte carbone.
"}]}],["$","div",null,{"children":["$","p",null,{"children":"L'écosystème Paulownia :"}]}],["$","ul",null,{"className":"list-disc pl-4","children":[["$","li",null,{"children":"Cloud intégré : Stockage temporaire des pièces jointes de grosses tailles (5GB, auto-suppression après 7 jours)"}],["$","li",null,{"children":"IA summarizer : Résumés automatiques des emails non lus"}],["$","li",null,{"children":"Auto-cleaning intelligent : Règles personnalisables pour archiver, supprimer ou bloquer automatiquement"}],["$","li",null,{"children":"Détection newsletters inactives : Identification et désabonnement en un clic"}]]}],["$","div",null,{"children":["$","p",null,{"children":"L'objectif : transformer la corvée du tri d’emails en processus automatisé et écologique."}]}]]}],["$","div",null,{"className":"w-screen py-16","children":["$","img",null,{"className":"object-contain","src":"/images/google/proto.jpg","alt":"Maquette final","title":"Maquette final"}]}],["$","div",null,{"className":"flex flex-col gap-4 py-4 px-[14vw]","children":[["$","h2",null,{"className":"text-16 font-bold text-primary justify-center whitespace-nowrap","children":"Prototypage"}],["$","div",null,{"children":[["$","p",null,{"children":"En parallèle de la conception produit, on a développé l'identité visuelle de Paulownia. Interface épurée, couleurs douces, focus sur l'essentiel : l'objectif était de créer une expérience \"minimaliste, légère et intelligente\" qui se distingue des messageries traditionnelles."}],["$","p",null,{"children":"Les wireframes ont ensuite donné naissance aux maquettes finales, en privilégiant un prototype mobile-first pour anticiper l'usage majoritaire sur smartphone."}]]}]]}],["$","div",null,{"className":"w-full bg-[#F5F5F5] flex flex-col gap-16 py-8 tablet:gap-24 tablet:py-10","children":["$","div",null,{"className":"flex flex-col gap-4 py-4 px-[14vw]","children":[["$","h2",null,{"className":"text-16 font-bold text-primary justify-center whitespace-nowrap","children":"Vidéo Finale"}],["$","div",null,{"className":"pb-12","children":["$","p",null,{"children":"Notre cinquième jour s'est concentré sur la réalisation d'une vidéo de présentation format TikTok. L’idée était de présenter les fonctionnalités clés de Paulownia en 1 minute, en adoptant les codes des influenceurs pour capter l'attention."}]}],["$","div",null,{"class":"relative w-full pb-[56.25%] overflow-hidden rounded-2xl","children":["$","iframe",null,{"class":"absolute top-0 left-0 h-full w-full","src":"https://www.youtube.com/embed/AArXu74OvWg","title":"YouTube video","frameborder":"0","allowfullscreen":true}]}]]}]}],["$","div",null,{"className":"flex flex-col gap-4 py-4 px-[14vw]","children":[["$","h2",null,{"className":"text-16 font-bold text-primary justify-center whitespace-nowrap","children":"Ce que ce design sprint m'a appris"}],["$","div",null,{"children":["$","p",null,{"children":"Cette semaine intensive m'a fait découvrir les avantages du travail en sprint. Évoluer dans une équipe sous pression, avec des deadlines serrées et des pivots constants, c’était éprouvant mais formateur.
"}]}],["$","div",null,{"children":["$","p",null,{"children":"Nouvelles méthodes acquises :"}]}],["$","ul",null,{"className":"list-disc pl-4 pb-12","children":[["$","li",null,{"children":"La méthodologie du design sprint Google"}],["$","li",null,{"children":"Le benchmark croisé pour générer des concepts"}]]}]]}]]}]],null],"childPropSegment":"__PAGE__","styles":null}],"childPropSegment":"3-projetgoogle","styles":null}]}],null],"childPropSegment":"projets","styles":null}]}],["$","footer",null,{"className":"m-auto flex justify-between text-black px-5 py-4 tablet:px-10 laptop:px-[60px] desktop:px-32","children":[["$","div",null,{"className":"flex flex-col justify-center","children":[["$","h2",null,{"className":"mb-8 text-2xl font-semibold","children":"Clément Lascar"}],["$","a",null,{"href":"mailto:clementlascar35@gmail.com","className":"","children":"clementlascar35@gmail.com"}],["$","a",null,{"href":"tel:+336 95 54 40 10","className":"mb-8","children":"06 95 54 40 10"}],["$","$La",null,{"href":"https://www.linkedin.com/in/cl%C3%A9ment-lascar-a268aa252/","className":"w-max","children":["$","$Lb",null,{"src":"/linkedin.png","alt":"linkedin","width":25,"height":25}]}]]}],["$","div",null,{"className":"hidden flex-col justify-center tablet:flex","children":[["$","h2",null,{"className":"mb-8 text-2xl font-semibold","children":"Projets"}],[["$","$La","Bimeoforms",{"href":"/projets/1-Bimeoforms","className":"underline","children":"Bimeoforms"}],["$","$La","SleepBuddy",{"href":"/projets/2-sleepbuddy","className":"underline","children":"SleepBuddy"}],["$","$La","Google Insiders",{"href":"/projets/3-projetgoogle","className":"underline","children":"Google Insiders"}]]]}]]}]]}]}]}],null]
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